Solmara

Skincare
Branding

Development of the Brand

Luxury in Your Hands

Solmara is a luxury skincare brand that blends the beauty of abstract art with the warm, sunlit essence of a beach day. This project was a personal challenge to step outside my usual design style and create a brand identity that wasn’t tailored to my own preferences. The result is a sophisticated yet vibrant aesthetic that embodies both artistic expression and the serenity of coastal luxury.

This design process initially began with a luxury skincare concept under the name Lumine, incorporating abstract art elements. However, when I revisited the concept, I saw an opportunity to refine and elevate the design further. My goal was to move beyond a more generic luxury aesthetic by introducing distinct elements that enhanced both the uniqueness and the premium feel of the brand.

During the redesign process, I sought to add complexity and depth to the brand identity. I ultimately decided to incorporate beach and summer-inspired elements, primarily through the color palette. With this new direction, I also felt the brand needed a name that better reflected its aesthetic. I landed on "Solmara," a blend of "sol" (sun) and "mar" (sea), evoking the imagery of a serene coastline. Once the name was established, I focused on crafting both long and short logo variations that embodied luxury—utilizing a minimalist approach and a refined serif typeface to enhance the brand’s elegance.

Skincare Labels

For the labels, I aimed to incorporate graphic elements that captured the essence of abstract art. This was achieved through layered shapes that created visually engaging yet subtle compositions. To balance luxury with artistic expression, I utilized an exclusion effect, allowing the labels to maintain a neutral black tone while softening the gradients and graphics for a refined look. For the typography, I took a minimalist approach—ensuring the text was clean and unobtrusive while still providing enough information to entice potential buyers. This careful balance of design elements resulted in labels that feel both sophisticated and artfully unique.

Developing Advertisements

For the advertisements, I designed a scene that complemented the aesthetic of the skincare labels while using a more subdued color palette to make the label colors stand out and enhance the sense of luxury. I chose a background featuring light particles to evoke the warmth of summer, aligning with the brand’s tagline, "Brighten Your Life." To further elevate the visual impact, I incorporated subtle vignettes, ensuring the bottles remained the focal point while also creating a more cinematic and high-end feel.

Adding Movement

For the social media advertisements, I incorporated motion graphics to create a more engaging and dynamic experience for the audience. Moving light particles were added to make the background feel less static while also helping to frame and draw attention to the skincare products. Additionally, I animated both the brand name and tagline, serving as a subtle yet effective introduction for viewers encountering the brand for the first time. This combination of motion and design elements helped enhance the overall luxury and immersive feel of the advertisements.