From the Roots
Wisconsin Union Series
From The Roots Website
From the Roots
An Informational Series on Education Unions in Wisconsin
Overview:
"From the Roots" is a socially conscious design series created to advocate for education labor unions in Wisconsin. It aims to combat the declining support for unions—particularly in the wake of Act 10—by educating residents, workers, and activists on the importance of collective bargaining and labor rights.
Purpose:
The project seeks to inform the public about anti-union legislation and highlight the vital role unions play in supporting educators and the broader workforce. Rooted in research and community engagement, it provides clear, accessible, and visually compelling materials that spark dialogue and promote solidarity.
Audience:
Wisconsin workers, educators, and pro-union advocates—especially those affected by Act 10 and interested in labor reform.
Visual Concept:
The metaphor of roots represents unions as the foundational element of worker strength and community growth. This is contrasted with a red axe symbolizing the damaging effects of Act 10. Design choices—including stark black and white imagery with bleeding red and blue highlights—emphasize urgency and resistance.
Deliverables:
Posters: Bold, high-contrast visuals for physical spaces
Social Media Posts: Shareable and animated to reach younger audiences
Website: A hub for deeper information, event calendars, and direct engagement
Tagline:
Change Starts from the Roots
Social Media
Posters
Series Pitch
Upsurge
SPARC
Solmara
ASUOP
Pure Vision Reality
CASE